I am a Senior Bidding Producer and Sales Operations strategist with over 8 years of experience scaling world-class VFX workflows. As a core member of a high-performance sales team, I help drive $20M+ in annual revenue for the world’s premier advertising VFX house.

I specialize in the intersection of creative ambition and fiscal precision, translating complex briefs into structured execution plans. Beyond pitching, bidding and resource forecasting for brands like Meta, Netflix, and HBO, I bridge the gap between sales and data, managing our Salesforce CRM and pioneering internal training systems that onboard the next generation of talent.

Capabilities Grid


 
  • Core member of a lean sales team driving $20M+ in annual revenue; orchestrated the commercial lifecycle and scoping for 2,000+ complex engagements (e.g., Meta, Netflix, Pepsi)

  • Own the Salesforce CRM pipeline integrity and reporting for the NY sales team, delivering data-driven insights to executive leadership on revenue forecasting and resource allocation

  • Scaled departmental capacity by authoring an 86-page institutional training framework and standardizing bidding workflows, significantly reducing onboarding time for the sales ecosystem

  • Serve as the bridge between technical leads and external partners, translating complex requirements into structured execution plans before transitioning confirmed contracts to production teams

Areas of Expertise


 

Strategic Pitching + Bidding

Resource Allocation + Capacity Planning

Cross-Functional Workflow Design

Stakeholder Management

Recent Projects


 

HBO Max creative branding, key art development and implementation.

Super Saturday Night with Lady Gaga event tactics and branding, creative pitch and production.

Warner Media re-branding and visual communication development.

AT&T TV key art and launch.